Other Events: SMSS New York City 2018   |    SMSS SF 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418
  • Home
  • /
  • Page

Understanding Facebook Ads: 7 Easy Tricks to Help You Optimize Your Facebook Ads and Save Money in the Process

_DSC8542.4e184058438fbcc824bcc62b12d70ffb

Not seeing the conversions you were hoping for with your Facebook Ads? Here are 7 easy tricks to help optimize your Facebook Ad Strategy and increase your ROI.   #1: Categorize your audience Whenever you’re starting an Ad Campaign, it’s important to remember that each individual who comes across your ad has a different relationship…

Read More

10 metrics to track for Social Media Success

Social Media Analytics

So you have been working on all the content, copy, and social media content and you want to see your success. But, you aren’t sure what metrics to focus on. Have no fear! We will show you the top 10 metrics you should be paying attention to, see where your tactics are working. #1: Track…

Read More

15 Writing Tools for Social Media Marketers

Tools for Social Media Marketers

Are you responsible for the copy for social media? Do you hit writer’s block, deal with spelling mistakes, grammar errors and need help with your social media posts? Here are 15 writing tools for your social media! #1: WriteRack Always hit the 140 character limit on Twitter? Us too. Sign up for WriteRack and put your entire…

Read More

5 Ways to use Social Media to Improve Customer Retention

5 ways for customer retention

We all know that social media can be a powerful tool to engage your customers, strengthen your relationships, and get to know your audience on a deeper level. So, how can you increase your customer’s retention on social media and keep them engaged in your content? Here are 5 ways that you can improve your…

Read More

10 simple tricks for creating viral videos for social media

StockSnap

These days you don’t need to have a film degree or have the super fancy equipment to make an awesome social media video. Social media marketers are using their smart phones and their untrained eyes to create compelling, interesting, and viral videos that – gasp – people are watching!  Gone are the days when you need to…

Read More

The Brand Strategy Conference returns to Chicago, October 11-13, 2017

7153389945_d141f2009a_o.8b5accb8599132d714cb5bf7ea4e79bf

Any marketing strategy is only as strong as the brand behind it. To prepare marketers with the expertise and skills they need to build and execute on an exceptional brand strategy, the organizers of #SMSsummit are putting together The Brand Strategy Conference, coming to Chicago, October 11-13. It’s the only case-study driven conference dedicated to brand…

Read More

#HigherEd Boston Preview: Using Mascots To Boost Your Social Media

We are just under two months away from our Social Media Strategies Summit in Boston devoted specifically to higher education, so over the next couple of weeks, we’ll be highlighting some the presentations we’re looking forward to. Bill Zimmerman is a lecturer at Penn State University, teaching in the Department of Advertising and Public Relations in…

Read More

9 easy-to-learn, affordable tools for creating video content

Marketers understand the value of video as an integral part of a marketing strategy. The reality is that video is very time consuming, and sometimes intimidating. On the bright side, there is a big selection of easy-to-learn video editing programs that won’t eat up your marketing budget. To use these tools, you don’t need any…

Read More