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5 ways that brands use Snapchat to promote

Snapchat Snapcode

Snapchat is still a platform that people are trying to figure out. Parents are still confused and asking their kids to help them and businesses are just getting on the train and trying to use the platform that is taking over the younger generation. According to Hootsuite Snapchat has over 100 million daily active users! Marketers are…

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20 Content Ideas to add to your social media calendar

Social Media Content

Coming up with content ideas for your social media can be time-consuming! As marketers, we have all stared at our screen and used every ounce of our creative energy and come up empty-handed. We know that social media can improve our customer retention so we want to take advantage… obviously. Here is a comprehensive list of content…

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20 Instagram Hacks and When to Use Them

instagram-hidden-features-you-should-be-using copy

Are you taking advantage of all of Instagram’s features?  Knowing where all the short-cuts are can not only save you time, but help you keep a leg up on the competition, and keep your content fresh and creative. I’ve put together a list of 20 Instagram tips and tricks that help your social media posting…

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13 ways to boost your social media presence

13 ways to boost your social media presence

Every smart marketer knows that a social media presence is the way to a successful brand. At this point… I think we have all got that in our minds. However, brands struggle with the presence. They might have the correct social media profiles, post all the time, and link to their products everywhere but they…

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A Beginner’s Guide to LinkedIn Ads

If you’re just branching out into the world of paid advertising and B2B marketing, LinkedIn ads is the way to go. With a variety of ad options, targeting methods, and tracking functions, LinkedIn ads are an effective and efficient way to market your business. However in order to see an optimal ROI, it’s important to make sure…

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10 Ways to Make Sure Your Facebook Messenger Ads Convert

Messenger Apps

What if I told you there was a way to reach 64% of monthly Facebook users in one place? Such a spot exists, and it’s none other than Facebook Messenger. Messaging apps now have more monthly active users than social networks, and Facebook Messenger alone has 1.2 Billion users.  18 million businesses are already active…

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What Social Listening Can’t Tell You

Social Listening Can't tell you

Social listening is the popular new kid on the block, at least in higher education. Sixty-five percent of campuses are using social media to listen and monitor public sentiment, and 39 percent have social listening software, according to the Hootsuite 2017 Social Campus Report. In tech, intense hype (and inflated expectations) is often followed by…

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5 ways to improve your instagram marketing

Instagram has over 600 million users that are scrolling through their feeds everyday. People are engaging with their favorite brands on social media and having a strong Instagram profile is a smart move to connect with your audience and grow your brand’s awareness. These five strategies will help you boost your follower count, increase exposure…

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Understanding Facebook Ads: How to choose a Facebook Ad Objective that’s right for your brand

Facebook Advertising has become today’s most efficient tool for social media marketing which is why we launched our “Understanding Facebook Ads” blog series. More from this series: Understanding Facebook Ads: 7 easy tricks to help you optimize your Facebook Ads and save money in the process. One of Facebook’s most beneficial advertising features is their objective breakdown. If…

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