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7 Subject Line Styles to Boost Email Performance


When it comes to email marketing, the subject line is your chance at a great first impression. Within a few seconds of looking at a subject line, your subscriber will make a decision to either read or delete your content. Here are seven ways to write an email subject lines to boost email performance. 1….

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5 holiday campaigns that spread cheer!

Holiday Campaign

By now, the holiday seasons is in full swing and marketers are trying to reach their customers with promotions, new products, and end of the year sales. Holiday shopping is a big B2C opportunity for brands. Every business tries to take advantage of the increased demand and promotional efforts go through the roof. To spread…

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Why you should align Email and Social Marketing

Email and Social Media Marketing

Email marketing is still one of the highest driving channels for many brands to acquire and engage new customers. Thousands of dollars are invested in email marketing every day.It is obvious that as social media marketing grows, email marketing isn’t going anywhere. So, should marketers align social and email marketing to drive more engagement? In…

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How to create a conversational flow with your Chatbot


Chatbots are becoming a reality … we all know it and marketers are starting to take advantage of the technology to interact with customers. Nothing is quite like them and it changes the way that our brands talk to target audiences. They seem to be everywhere—on every platform. They create a sense of convenience and…

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The 9 Elements of a Successful Email

Startup Stock Photos

Strategy. Automation. Funnels. Copy. Visuals and programming. Open and Click Through Rates. Email marketing is a big topic with a lot of moving parts. To break down the process of email marketing and set your brand up for success at every step of the way, this is the first post of an email marketing series….

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A Tutorial On Creating Infographics For Non-Designers

In the fast-paced world of social media marketing, you may find yourself needing to wear many hats to get the job done. Graphic designer is often one of those hats. Maybe you need to have super awesome creative done by noon and don’t have time to wait for your design team to draft something up,…

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20 brands we think you should follow on Instagram

Instagram Profile

Brands today have challenged themselves to come up with content that is so visually focused since Instagram has taken over with 700 million active users. Brands want people to see their products and service and more importantly click on the links and go to the websites to convert to customers. Check out these brands that…

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17 Top Social Media Marketing Stories of 2017

media wheels

The end of the year is (somehow already) upon us, and that means it’s time to reflect on where we’ve been and where we’re headed. Below are a collection of the biggest social media updates, trends, and feel good moments from 2017. They can provide insights on what to do (and not to do) in…

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How to create a social media strategy that reaches millennials

Millennial Marketing Strategy

Millennials have become a trend on their own (and that isn’t just coming from someone in the generation). We have our own color (millennial pink), our own twitter trends (#thingsmillennialshavekilled) and even our own target market. If you aren’t taking advantage of the millennial age bracket in your social media strategy you are missing out…

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19 Social Media Campaign Ideas from Your Favorite Brands

Social media allows businesses both small and large to reach their audiences. You don’t have to have a giant budget to win at social media marketing, though! Here are 18 of the best social media campaigns from your favorite brands this year, along with the lessons you can use in your strategy. 1. Airbnb takes…

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