Other Events: SMSS New York City 2018   |    SMSS SF 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418
  • Home
  • /
  • Page

Don’t fall into these 5 marketing traps that drain your budget

Social Media Marketing on a budget

As social media becomes a larger part of the marketing world and new trends, new technology and new ways of reaching audiences emerge, companies need to find the most cost-effective ways to take advantage of that medium to reach their market. Social media has introduced the idea that brands can reach a broad audience easily….

Read More

Why Every Brand Needs Social Intelligence

Why Every Brand Needs Social Intelligence

If you’re a brand trying to identify your target market, there is one place you can find them all: online. Your existing and potential customers have fully completed the digital transformation- it’s time for brands, marketers, and businesses as a whole to do the same.   What is the digital transformation? The digital transformation is…

Read More

What it’s like to be part of the BarkBox content team – An interview with SMSsummit speaker Stacie Grissom

Stacie Grissom, BarkBox

For the upcoming Social Media Strategies Summit in Chicago, I’m at work putting together a full speaker line-up of brand marketers coming to share their stories of how they’re packing a real punch with their social media and content strategy. One of these speakers is Stacie Grissom, the head of content at BarkBox: the company…

Read More

6 tools to help enhance your social media creative

Let’s face it social media marketers, whether you like it or not, graphic design and videography have, one way or another, weaseled their way into our job descriptions. Whether it’s creating images for blog or social media posts, or creating high performing video ads and promos, you’ve probably found yourself needing to quickly draft up…

Read More

7 Subject Line Styles to Boost Email Performance

email-marketing-subject-lines

When it comes to email marketing, the subject line is your chance at a great first impression. Within a few seconds of looking at a subject line, your subscriber will make a decision to either read or delete your content. Here are seven ways to write an email subject lines to boost email performance. 1….

Read More

5 holiday campaigns that spread cheer!

Holiday Campaign

By now, the holiday seasons is in full swing and marketers are trying to reach their customers with promotions, new products, and end of the year sales. Holiday shopping is a big B2C opportunity for brands. Every business tries to take advantage of the increased demand and promotional efforts go through the roof. To spread…

Read More

Why you should align Email and Social Marketing

Email and Social Media Marketing

Email marketing is still one of the highest driving channels for many brands to acquire and engage new customers. Thousands of dollars are invested in email marketing every day.It is obvious that as social media marketing grows, email marketing isn’t going anywhere. So, should marketers align social and email marketing to drive more engagement? In…

Read More

How to create a conversational flow with your Chatbot

Chatbot

Chatbots are becoming a reality … we all know it and marketers are starting to take advantage of the technology to interact with customers. Nothing is quite like them and it changes the way that our brands talk to target audiences. They seem to be everywhere—on every platform. They create a sense of convenience and…

Read More