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14 Best Valentine’s Day Campaigns

Valentine's Day Social Media Marketing Campaigns

Valentine’s Day is a chance for brands to connect with their customers and share in the spirit of love, generosity, and overall appreciation. From tweeting a Valentine’s Day wish to your followers or sharing in a fundraiser, brands take this holiday as a chance to show their appreciation for their customers and community as a…

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10 Employee Advocacy Tools to Increase Brand Reach and ROI

employee advocacy

Consider this statistic: employees are 2x as trusted as a CEO, senior executive, or activist consumer. If that stat didn’t drive the importance of employee advocacy home for you, how about this: on average, brand messages are shared 24x more frequently when distributed by employees. Employee advocacy is increasingly being seen as a key accompaniment…

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Don’t fall into these 5 marketing traps that drain your budget

Social Media Marketing on a budget

As social media becomes a larger part of the marketing world and new trends, new technology and new ways of reaching audiences emerge, companies need to find the most cost-effective ways to take advantage of that medium to reach their market. Social media has introduced the idea that brands can reach a broad audience easily….

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Why Every Brand Needs Social Intelligence

Why Every Brand Needs Social Intelligence

If you’re a brand trying to identify your target market, there is one place you can find them all: online. Your existing and potential customers have fully completed the digital transformation- it’s time for brands, marketers, and businesses as a whole to do the same.   What is the digital transformation? The digital transformation is…

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What it’s like to be part of the BarkBox content team – An interview with SMSsummit speaker Stacie Grissom

Stacie Grissom, BarkBox

For the upcoming Social Media Strategies Summit in Chicago, I’m at work putting together a full speaker line-up of brand marketers coming to share their stories of how they’re packing a real punch with their social media and content strategy. One of these speakers is Stacie Grissom, the head of content at BarkBox: the company…

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6 tools to help enhance your social media creative

Let’s face it social media marketers, whether you like it or not, graphic design and videography have, one way or another, weaseled their way into our job descriptions. Whether it’s creating images for blog or social media posts, or creating high performing video ads and promos, you’ve probably found yourself needing to quickly draft up…

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7 Subject Line Styles to Boost Email Performance

email-marketing-subject-lines

When it comes to email marketing, the subject line is your chance at a great first impression. Within a few seconds of looking at a subject line, your subscriber will make a decision to either read or delete your content. Here are seven ways to write an email subject lines to boost email performance. 1….

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