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How To Create a Customer Journey Map

customer journey map

Now more than ever, customers expect their experiences with businesses and brands to be as specialized and tailored to their needs as possible. Gone are the days when you could advertise and simply hope for the best. The digital age has created a savvier consumer with more sophisticated needs. His or her experience with your…

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Social Media Trends You’ll Definitely Want to Try in 2018

I have a confession to make. Sometimes I get awfully tired of all the posting, tweeting, chatting and hyping. Social media happen to be very messy and overwhelming. So I totally get the recent JD Wetherspoon decision on shutting down all its social media accounts. However, the truth is businesses can rarely do without social…

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Creating Branded Social Graphics

Let’s face it, social media is visual media. With the growing popularity of Instagram and Pinterest, visual assets are becoming a more and more critical component of social media content. And this is with good reason, as Dr. John Medina mentions in his book, Brain Rules: “If the information is presented orally, people remember about…

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Top 12 Social Media Analytics Tools for 2018

social media analytics

These days, it’s not enough to have social media for your business. Whether you’re a small independent startup or a large national corporation, you need to be invested in social media analytics so that you can see what’s working for your marketing strategy and what isn’t. You need to determine which social media efforts are…

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The 7 Most Popular Video Styles and Why You Should Use Them All

Are you ready to start using video in your marketing strategy? Video is the most powerful tool for online marketing right now. If you take a quick look, you’ll see how this content format has taken over all the major social networks. It also powers the second largest search engine in the world—no, not Bing….

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Design Principles for Email Marketing that Converts

Email marketing is a critical part of any digital marketing strategy. After all, data driven email marketing has the highest ROI compared to other digital marketing channels. But competition for attention in consumers’ inboxes is steep (the average consumer receives about 120 emails per day). So while it isn’t likely you’ll be moving your marketing…

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Free and Useful WordPress Tools and Plugins You Can Use

WordPress (WP) is the most efficient and well-known website builder. There is no doubt that WP is the content management system of choice of many web developers and designers. Currently, WP is supporting more than 75 million sites on the Internet, and along with that are 44,000 plugins and extensions. Because of WordPress, a lot…

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The ultimate guide to Video SEO for YouTube

Why your Business needs to be on YouTube Every company that wants to succeed on social media must consider implementing video content in its communication strategy. We can confirm that 79% of consumers prefer watching a video than reading about a product. This means that video content allows your business to achieve engagement and branding fidelity, reach potential…

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