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20 Content Ideas to add to your social media calendar

Social Media Content

Coming up with content ideas for your social media can be time-consuming! As marketers, we have all stared at our screen and used every ounce of our creative energy and come up empty-handed. We know that social media can improve our customer retention so we want to take advantage… obviously. Here is a comprehensive list of content…

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20 Instagram Hacks and When to Use Them

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Are you taking advantage of all of Instagram’s features?  Knowing where all the short-cuts are can not only save you time, but help you keep a leg up on the competition, and keep your content fresh and creative. I’ve put together a list of 20 Instagram tips and tricks that help your social media posting…

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13 ways to boost your social media presence

13 ways to boost your social media presence

Every smart marketer knows that a social media presence is the way to a successful brand. At this point… I think we have all got that in our minds. However, brands struggle with the presence. They might have the correct social media profiles, post all the time, and link to their products everywhere but they…

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A Beginner’s Guide to LinkedIn Ads

If you’re just branching out into the world of paid advertising and B2B marketing, LinkedIn ads is the way to go. With a variety of ad options, targeting methods, and tracking functions, LinkedIn ads are an effective and efficient way to market your business. However in order to see an optimal ROI, it’s important to make sure…

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10 Ways to Make Sure Your Facebook Messenger Ads Convert

Messenger Apps

What if I told you there was a way to reach 64% of monthly Facebook users in one place? Such a spot exists, and it’s none other than Facebook Messenger. Messaging apps now have more monthly active users than social networks, and Facebook Messenger alone has 1.2 Billion users.  18 million businesses are already active…

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What Social Listening Can’t Tell You

Social Listening Can't tell you

Social listening is the popular new kid on the block, at least in higher education. Sixty-five percent of campuses are using social media to listen and monitor public sentiment, and 39 percent have social listening software, according to the Hootsuite 2017 Social Campus Report. In tech, intense hype (and inflated expectations) is often followed by…

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5 ways to improve your instagram marketing

Instagram has over 600 million users that are scrolling through their feeds everyday. People are engaging with their favorite brands on social media and having a strong Instagram profile is a smart move to connect with your audience and grow your brand’s awareness. These five strategies will help you boost your follower count, increase exposure…

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Understanding Facebook Ads: How to choose a Facebook Ad Objective that’s right for your brand

Facebook Advertising has become today’s most efficient tool for social media marketing which is why we launched our “Understanding Facebook Ads” blog series. More from this series: Understanding Facebook Ads: 7 easy tricks to help you optimize your Facebook Ads and save money in the process. One of Facebook’s most beneficial advertising features is their objective breakdown. If…

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Understanding Facebook Ads: 7 Easy Tricks to Help You Optimize Your Facebook Ads and Save Money in the Process

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Not seeing the conversions you were hoping for with your Facebook Ads? Here are 7 easy tricks to help optimize your Facebook Ad Strategy and increase your ROI.   #1: Categorize your audience Whenever you’re starting an Ad Campaign, it’s important to remember that each individual who comes across your ad has a different relationship…

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10 metrics to track for Social Media Success

10 metrics to track for Social Media Success

So you have been working on all the content, copy, and social media content and you want to see your success. But, you aren’t sure what metrics to focus on. Have no fear! We will show you the top 10 metrics you should be paying attention to, see where your tactics are working. #1: Track…

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