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10 Easy Ways To Optimize Your Facebook Business Page

Facebook Business Page

Facebook Business Pages are the ‘home-base’ for businesses, brands, public figures, and organizations. This important feature has gone through many changes and updates since it was first rolled out in 2009. But in 2018, marketing your business on Facebook is a pretty complex process. It’s no longer enough to create a Page and share branded…

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16 Stellar Examples of High-Converting Facebook Ads

Facebook Ads

Facebook has a whopping 2.19 billion monthly active users, with 68% of US adults connected, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there, though, doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving…

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14 of the Best Social Media Marketing Campaigns

15 of the Best Social Media Marketing Campaigns

In the battle for your customer’s attention, social media marketing campaigns must continually look to push the boundaries of creativity in order to cut through the noise and engage the audience. This is challenging, especially considering the speed at which content is consumed and discarded. (If you are interested in the lifespan of your social…

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17 Best Places for Finding Content to Share on Social Media

17 Best Places for Finding Content to Share on Social Media

Whether you fill up your social media calendar months in advance or post content on the fly, you are going to need to have a steady source of content to post on social media. This becomes a challenge for many social media marketers. Not only are we seeing an increase in the number of businesses…

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Key Steps for Planning a Successful Facebook Live Campaign

Planning a sucessful Facebook Live Campaign

Facebook Live was launched as a ‘fun, powerful way to connect with your users and find new ones along the way’ in April 2016. Since then, Facebook has shared that the platform has served over 3.5 billion broadcasts, with over 2 billion people tuning in to at least one video. As the platform matured, it…

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8 women to meet at Social Media Strategies Summit, New York City

Social Media Strategies Summit, CHI

We have put together a list of 8 awesome female executives that will be joining us on stage at the Social Media Strategies Summit, NYC this year. Nilukshi De Silva, Global Brand Marketing and Digital Media Director at Urban Decay Cosmetics (L’Oréal Luxe Division). Nilukshi is an integrated marketing and digital media strategist with a…

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Top 10 Free and Paid Influencer Marketing Tools for Social Media

influencer marketing tools

In the last few years, there has been a remarkable rise of influencer marketing. It is quickly becoming a go-to option for companies aiming to reach customers in a more authentic way at scale. Many marketers swear by influencer marketing, assuming you partner with the right influencers. In fact, a study suggested that 94% of…

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What It’s Like Being a Social Media Strategist

Social Media

A decade ago, the job “social media strategist” didn’t even exist. Today, close to 80 percent of all businesses use social media, and a lot more opportunities exist within the 20 percent that are slowly adapting to the new internet order. A social media strategist is in charge of a company’s social media accounts. They…

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Social Media Mistakes You May Not Know You’re Making

Social media has become one of the most influential platforms that brands all over the world are using to reach their audiences. It can be a powerful tool that reaches a virtually endless demographic, enabling brands to market themselves with relative ease and superior efficiency. One wrong step could land your company in hot water…

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6 Tips To Creating A Social Media Report

social media report

Almost every social media marketer is working for someone. Depending on the size and scope of your brand or company, it may be a marketing leader or you may report directly to high-level executives or the business owner. For this reason, it’s important to know how to create a social media report template that you…

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