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10 metrics to track for Social Media Success

Social Media Analytics

So you have been working on all the content, copy, and social media content and you want to see your success. But, you aren’t sure what metrics to focus on. Have no fear! We will show you the top 10 metrics you should be paying attention to, see where your tactics are working. #1: Track…

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15 Writing Tools for Social Media Marketers

Tools for Social Media Marketers

Are you responsible for the copy for social media? Do you hit writer’s block, deal with spelling mistakes, grammar errors and need help with your social media posts? Here are 15 writing tools for your social media! #1: WriteRack Always hit the 140 character limit on Twitter? Us too. Sign up for WriteRack and put your entire…

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5 Ways to use Social Media to Improve Customer Retention

5 ways for customer retention

We all know that social media can be a powerful tool to engage your customers, strengthen your relationships, and get to know your audience on a deeper level. So, how can you increase your customer’s retention on social media and keep them engaged in your content? Here are 5 ways that you can improve your…

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10 simple tricks for creating viral videos for social media


These days you don’t need to have a film degree or have the super fancy equipment to make an awesome social media video. Social media marketers are using their smart phones and their untrained eyes to create compelling, interesting, and viral videos that – gasp – people are watching!  Gone are the days when you need to…

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The Brand Strategy Conference returns to Chicago, October 11-13, 2017


Any marketing strategy is only as strong as the brand behind it. To prepare marketers with the expertise and skills they need to build and execute on an exceptional brand strategy, the organizers of #SMSsummit are putting together The Brand Strategy Conference, coming to Chicago, October 11-13. It’s the only case-study driven conference dedicated to brand…

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#HigherEd Boston Preview: Using Mascots To Boost Your Social Media

We are just under two months away from our Social Media Strategies Summit in Boston devoted specifically to higher education, so over the next couple of weeks, we’ll be highlighting some the presentations we’re looking forward to. Bill Zimmerman is a lecturer at Penn State University, teaching in the Department of Advertising and Public Relations in…

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9 easy-to-learn, affordable tools for creating video content

Marketers understand the value of video as an integral part of a marketing strategy. The reality is that video is very time consuming, and sometimes intimidating. On the bright side, there is a big selection of easy-to-learn video editing programs that won’t eat up your marketing budget. To use these tools, you don’t need any…

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