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The Brand Strategy Conference returns to Chicago, October 11-13, 2017

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Any marketing strategy is only as strong as the brand behind it. To prepare marketers with the expertise and skills they need to build and execute on an exceptional brand strategy, the organizers of #SMSsummit are putting together The Brand Strategy Conference, coming to Chicago, October 11-13. It’s the only case-study driven conference dedicated to brand…

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#HigherEd Boston Preview: Using Mascots To Boost Your Social Media

We are just under two months away from our Social Media Strategies Summit in Boston devoted specifically to higher education, so over the next couple of weeks, we’ll be highlighting some the presentations we’re looking forward to. Bill Zimmerman is a lecturer at Penn State University, teaching in the Department of Advertising and Public Relations in…

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9 easy-to-learn, affordable tools for creating video content

Marketers understand the value of video as an integral part of a marketing strategy. The reality is that video is very time consuming, and sometimes intimidating. On the bright side, there is a big selection of easy-to-learn video editing programs that won’t eat up your marketing budget. To use these tools, you don’t need any…

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