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Why you should do a re-engagement campaign and 5 examples of companies that did it right!

It is inevitable that a portion of your subscriber list is going to lose interest and die off. That being said, how do you control the number of people that stop opening your emails? Having your subscribers stop opening your emails but stay on your list can seriously hurt your email engagement rate or mark…

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Why you should align Email and Social Marketing

Email and Social Media Marketing

Email marketing is still one of the highest driving channels for many brands to acquire and engage new customers. Thousands of dollars are invested in email marketing every day.It is obvious that as social media marketing grows, email marketing isn’t going anywhere. So, should marketers align social and email marketing to drive more engagement? In…

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How to create a social media strategy that reaches millennials

Millennial Marketing Strategy

Millennials have become a trend on their own (and that isn’t just coming from someone in the generation). We have our own color (millennial pink), our own twitter trends (#thingsmillennialshavekilled) and even our own target market. If you aren’t taking advantage of the millennial age bracket in your social media strategy you are missing out…

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Understanding Facebook Ads: 5 tips for designing a successful Facebook Ad

We’ve talked a lot about how to pick the right ad objective and how to optimize your ads, but we have yet to address one very important topic… how you to design ads that convert! In this segment of “Understanding Facebook Ads” we will cover how to pick the right creative to make your ad…

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