By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok was also downloaded 1 billion times in 2018, eclipsing Instagram’s 444 million downloads. Source: SensorTower So What Exactly is TikTok? TikTok is a social media app that allows users to post…
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot…
The Social Media Strategies Summit may seem far away, but now is the time to start fostering unexpected connections that will make your time at the conference even more fruitful. Meeting people with diverse perspectives is fundamental to boosting your creativity, both personally and professionally. That’s why making unexpected connections is one of the seven…
Instagram Stories launched in 2016 as a response to Snapchat’s disappearing stories. And it worked: while Snapchat was once thought of as a threat to Instagram, the platform’s growth continues to accelerate. Since it’s launch, 250 million users have started sharing stories, and it is believed that this feature significantly contributed to the jump in…
Ever since Twitter went live, hashtags have been an important part of the way people communicate on social media. While many are random or one-off and used to add humor or context to a tweet, most of them can help you search for a particular topic, campaign, product, event, and much much more. They’ve been…
Now more than ever, customers expect their experiences with businesses and brands to be as specialized and tailored to their needs as possible. Gone are the days when you could advertise and simply hope for the best. The digital age has created a savvier consumer with more sophisticated needs. His or her experience with your…
Why your Business needs to be on YouTube Every company that wants to succeed on social media must consider implementing video content in its communication strategy. We can confirm that 79% of consumers prefer watching a video than reading about a product. This means that video content allows your business to achieve engagement and branding fidelity, reach potential…
If you grew up in the United States, chances are that you’ve come in contact with some products from the iconic brands Kraft & Heinz, which merged in 2015 to form the Kraft-Heinz Company. We were lucky enough to be joined last year at #SMSSummit in Chicago by Social Media Manager James Vetrano, who’s presentation…
Marketers talk a lot about strategy and how to implement it for social media marketing. The right tools can make all the difference. Here is a list of the top 50 tools to help you manage, deliver and optimize your social media marketing strategies. Agora Pulse Agora Pulse is one of the most affordable tools…
The era of live video thus far has been both an exciting and scary time for marketers. The business case is glaringly clear: video posts have 135% greater organic reach than photo posts. People spend 3x longer watching video that’s live versus pre-recorded. What this means, though, is sharing raw, unedited content with hundreds, thousands, potentially…
