Ever since Twitter went live, hashtags have been an important part of the way people communicate on social media. While many are random or one-off and used to add humor or context to a tweet, most of them can help you search for a particular topic, campaign, product, event, and much much more. They’ve been…

Now more than ever, customers expect their experiences with businesses and brands to be as specialized and tailored to their needs as possible. Gone are the days when you could advertise and simply hope for the best. The digital age has created a savvier consumer with more sophisticated needs. His or her experience with your…

Let’s face it, social media is visual media. With the growing popularity of Instagram and Pinterest, visual assets are becoming a more and more critical component of social media content. And this is with good reason, as Dr. John Medina mentions in his book, Brain Rules: “If the information is presented orally, people remember about…

Why your Business needs to be on YouTube Every company that wants to succeed on social media must consider implementing video content in its communication strategy. We can confirm that 79% of consumers prefer watching a video than reading about a product. This means that video content allows your business to achieve engagement and branding fidelity, reach potential…

If you grew up in the United States, chances are that you’ve come in contact with some products from the iconic brands Kraft & Heinz, which merged in 2015 to form the Kraft-Heinz Company. We were lucky enough to be joined last year at #SMSSummit in Chicago by Social Media Manager James Vetrano, who’s presentation…

Marketers talk a lot about strategy and how to implement it for social media marketing. The right tools can make all the difference. Here is a list of the top 50 tools to help you manage, deliver and optimize your social media marketing strategies. Agora Pulse Agora Pulse is one of the most affordable tools…

The era of live video thus far has been both an exciting and scary time for marketers. The business case is glaringly clear: video posts have 135% greater organic reach than photo posts. People spend 3x longer watching video that’s live versus pre-recorded. What this means, though, is sharing raw, unedited content with hundreds, thousands, potentially…

It is inevitable that a portion of your subscriber list is going to lose interest and die off. That being said, how do you control the number of people that stop opening your emails? Having your subscribers stop opening your emails but stay on your list can seriously hurt your email engagement rate or mark…

There you are, attending a conference and looking to network with some peers and professionals. You don’t know anyone. You didn’t come with a team or manager. Where do you start? Making the most out of a room can be the difference between a successful conference and a dud. Here are 9 sure-fire ways to…

With total revenue expected to show annual growth of 8.3%, there are a lot of good reasons to start an e-commerce store. That statistic puts the total U.S. e-commerce industry at about 652.417 million by 2022. But with a growing industry comes growing competition, and e-commerce stores must deliver an excellent experience both on-site and…