We’ve talked a lot about how to pick the right ad objective and how to optimize your ads, but we have yet to address one very important topic… how you to design ads that convert! In this segment of “Understanding Facebook Ads” we will cover how to pick the right creative to make your ad…

Snapchat is still a platform that people are trying to figure out. Parents are still confused and asking their kids to help them and businesses are just getting on the train and trying to use the platform that is taking over the younger generation. According to Hootsuite Snapchat has over 100 million daily active users! Marketers are…

Coming up with content ideas for your social media can be time-consuming! As marketers, we have all stared at our screen and used every ounce of our creative energy and come up empty-handed. We know that social media can improve our customer retention so we want to take advantage… obviously. Here is a comprehensive list of content…

Every smart marketer knows that a social media presence is the way to a successful brand. At this point… I think we have all got that in our minds. However, brands struggle with the presence. They might have the correct social media profiles, post all the time, and link to their products everywhere but they…

Social listening is the popular new kid on the block, at least in higher education. Sixty-five percent of campuses are using social media to listen and monitor public sentiment, and 39 percent have social listening software, according to the Hootsuite 2017 Social Campus Report. In tech, intense hype (and inflated expectations) is often followed by…