Once upon a time, social media marketers had a choice between the slow but sustainable growth of organic strategies and the quickfire results of paid. Today, that choice no longer exists (at least not for most brands and industries). Social has increasingly become a pay-to-play environment, with platforms like Facebook, Instagram, and X/Twitter slashing organic…

Want to start advertising on TikTok? You’re in good company. For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies. According to eMarketer, the platform’s ad revenues will reach almost $6 billion in the US alone by 2022, growing to more than $11…

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Source: eMarketer…

Today we are highlighting a case study that was presented by Gatorade at our #SMSsummit event in San Francisco last year, which focuses on how brands can use native ad products within social platforms in order to create compelling customer experiences. If you are reading this blog, the chances are you understand that the internet has…