Email may not be a new marketing tactic (the first marketing email was reportedly sent in 1978 and resulted in $13 million in sales), but it remains one of the most highly used and effective marketing channels to date. But with great results comes increased competition: individuals receive approximately 121 emails each day. This is…

Email marketing is a critical part of any digital marketing strategy. After all, data driven email marketing has the highest ROI compared to other digital marketing channels. But competition for attention in consumers’ inboxes is steep (the average consumer receives about 120 emails per day). So while it isn’t likely you’ll be moving your marketing…

By now, you’ve likely decided that your email marketing strategy needs campaign automation. After all, in 2018 great email marketing is about more than blasting your subscribers with promotional offers. And we’ve got the statistics to back that claim up: relevant emails are responsible for driving 18 times more revenue than broadcast emails. Building a…

Email marketing is still one of the highest driving channels for many brands to acquire and engage new customers. Thousands of dollars are invested in email marketing every day.It is obvious that as social media marketing grows, email marketing isn’t going anywhere. So, should marketers align social and email marketing to drive more engagement? In…