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  • Author: Lauren Moreno

Creating Branded Social Graphics

Let’s face it, social media is visual media. With the growing popularity of Instagram and Pinterest, visual assets are becoming a more and more critical component of social media content. And this is with good reason, as Dr. John Medina mentions in his book, Brain Rules: “If the information is presented orally, people remember about…

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15 Best Free and Paid BuzzSumo Alternatives

marketing computer

If your job, business, or brand depends on creating or promoting content, you are probably familiar with BuzzSumo. BuzzSumo has really created a name for itself in the marketing space; it’s an excellent tool for discovering what people are talking about on websites, blogs, and social media so that you can jump in on popular…

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3 Email Marketing Automation Campaigns You Should be Sending

By now, you’ve likely decided that your email marketing strategy needs campaign automation. After all, in 2018 great email marketing is about more than blasting your subscribers with promotional offers. And we’ve got the statistics to back that claim up: relevant emails are responsible for driving 18 times more revenue than broadcast emails. Building a…

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5 Product Styling Photo Ideas for Instagram

With its growing shoppable features and the increase in advertising options, Instagram is becoming more and more important for brands. The platform now has over 25 million business profiles, compared to just 15 million in July of 2017. And with this rising attention and competition on Instagram comes an increasing demand for exceptional visual content. The…

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