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      10 Examples of How to Help Less-Than-Engaging Topics Perform Well on Social Media

      Isn’t it frustrating that whenever you search for examples of inspiring, high-performing social media content, you end up with a bunch of posts from “sexy” industries and brands? Obviously millions of people watched NASA’s Instagram Reel of two supermassive black holes colliding and liked Gucci’s picture of Ryan Gosling wearing a custom pink suit to…

      10 Tips for Creating an Effective Internal Social Media Policy

      Organizations often worry about their employees posting about work on social media. What if they make us look bad? But, with the proper guidance and support, they can be one of your most powerful marketing assets. How powerful? According to LinkedIn, the average employee network has 10X more connections than the company they work for….

      How to Find Your Audience on Social Media

      You spend time planning and creating content for multiple social media platforms. The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. This is a massive issue for many brands. When HubSpot asked social…

      Top Video Marketing Trends of 2024

      Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. If you’re going to see success…

      10 Tips for Navigating Negativity on Social Media

      Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. But, because we’re naturally optimistic people, we prefer to see it as an opportunity: handle those comments effectively, and your audience could even end up liking you more. In fact, 83%…

      10 YouTube Shorts Examples to Inspire You

      YouTube Shorts is YouTube’s answer to TikTok and Instagram Reels, featuring vertical videos of up to 60 seconds in length. Since launching in India in mid-2020, Shorts has seen rapid growth, with the number of monthly logged-in users climbing from 1.5 billion in summer 2022 to more than two billion a year later. If you’re…

      How to Run a Social Media Competitive Analysis

      Social media is a cut-throat world. The almighty algorithm makes it challenging to reach your followers — let alone get in front of new audiences. And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals…

      How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

      Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. When each unit, team, faculty, and degree has its own account, it’s near-impossible to figure out who’s sharing what and when. And creating a holistic social media strategy becomes a serious headache. It makes it hard…

      How “MeeMaw” Helped VDOT Northern Virginia Create a Highly-Engaged Social Media Community

      One of the biggest challenges for government agencies on social media is humanizing their communications. You want your audience to feel that you’re friendly, approachable, and genuinely care about their needs — not just another faceless public body. As part of our December 2023 Social Media Strategy Summit for Public Agencies & Government, Ellen Kamilakis…

      20 of the Best Examples of Brands Using Instagram Reels

      It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Whether it is or isn’t, that doesn’t change the fact that people like it. Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Not only that, but research conducted shortly…

      Your Complete Guide to Creating a Social Media Strategy

      It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to…