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Whether you’re interested in learning tips to increase your social networking at conferences, you’re on a mission to expand your ability to capture big ideas at your office, or you’re looking to get a sneak peek at some of the big social media platforms on the horizon for next year, our blog is sure to have plenty of content to engage your knowledge-hungry mind for hours.

Get the latest insider information on the upcoming SMSS social media summit and delve into pro tips that are industry secrets, not readily known to most pros in the field within our blogs.

Looking for what to expect at the next SMSS content marketing summit? Look no further. Need advice on honing your skills to inflate the ROI of your company? You can find it right here. Settle in and take a look.

22 Best Places for Finding Content to Share on Social Media

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Alongside an increase in the number of businesses on social media, we see…

Content Marketing Tips For Building Brand Credibility

Creating and publishing next-level content is one of the best ways to invest in your brand. And, if you take a glance at people’s internet usage habits, you’ll find out just why. In 2021, the average person spent 6 hours and 58 minutes online. During those (almost) seven hours, 61% of people primarily went online…

How Much to Charge for Social Media Management

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way. More and more businesses are opting to outsource their social media management to…

10 Brilliant Examples of Brands Using Livestream Shopping

Livestream shopping is an e-commerce marketing strategy that sees a host — often a celebrity or an influencer — promote products via a live video stream. Also called live shopping, it’s essentially the 21st-century answer to home shopping channels. But with all the action taking place on digital platforms, the opportunities for interaction and engagement…

9 Strategies For Creating an Effective Social Media Content Calendar

Are you tired of winging it when publishing social media content? A social media content calendar is the need of the hour to ensure that your content is published consistently and on time. It’s a smart way to schedule your social posts as it eliminates the stress involved in coming up with content on the…

10 Government Agencies Killing it on TikTok

TikTok might not be the first channel that springs to mind regarding government social media. The video platform’s most popular content categories include topics like entertainment, dance, and pranks – not necessarily the sort of thing you’d expect a government agency to be posting. There are lots of other social platforms, and you likely don’t…

Readability: How to Ensure Your Blog Content Doesn’t Scare Off Visitors

People don’t read nearly as much as they used to. (Just ask all those Goodreads users who failed, yet again, to complete their annual reading challenge last December.) And they do even less reading when they’re browsing online pages. Websites are now optimized for skimming. Brands serve consumers hours of content every day, and attention…

Instagram 101: How to Get Your Small Business Started on the Platform

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. However, simply having a presence on the platform isn’t enough anymore. An effective, well-planned Instagram strategy is needed to drive real results. How can you do that? For starters, you must get the basics right. The basics involve…

6 Ways to Create Marketing Content That Stands Out From the Noise

The amount of digital content people consume has never been higher. Data shows that in 2020, the average time spent with digital media equaled 470 minutes per user per day in the United States. We can only expect this number to grow as more content becomes available. Sure, that people keep consuming growing amounts of…

12 CEOs You Should Be Following on Social Media

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. For one thing, it seems employees like it. According to research from Brunswick Group, 63% agree they would prefer to work for a company where the CEO uses digital and social media. Only 12% disagree. And…

How Brands Can Be Nimble and Authentic with Every Day Crisis

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. COVID-19 forced marketers to be highly flexible. According to research from Monday.com, almost 98% of marketing teams have changed their strategies in response to the pandemic. But, easy…

8 Marketing Ideas to Promote Your Event Online

How do you turn your online events into must-attend occasions? You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. Furthermore, your virtual event promotion ideas can directly influence success. But which online event marketing ideas can help you drum up increased registration and engagement? According to a recent…

Capitalizing on Awareness: 5 Ways to Create Content for the Top End of Your Funnel

Investing in high-quality content is always an excellent way of reaching, engaging, and offering value to your audience. However, to ensure that you’re getting the best possible results, you must understand that one size does not fit all. Industry experts will argue that the best way to create content is to produce articles, videos, visuals,…

Top 10 Social Media Listening Tools for Your Best Audience Insights

Social media listening tools give you the power to discover what your (current and future) customers really think about you. That’s something we’d all like to know, right? After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. But it’s…

6 Things to Know About Building Your Brand Voice as a Government Agency

Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just…

Five Ways Government Agencies Can Leverage P2P Texting for Citizen Engagement

In a world where we can reach audiences with highly sophisticated and targeted campaigns via any number of channels, we often overlook the simplicity of the text message. After all, the very first SMS message was sent way back in 1992. Over one-fifth of the U.S. population wasn’t even born then! Yet peer-to-peer texting –…

6 Ways of Generating Leads From Social Media

Have you ever thought about generating leads from social media? No? You may be missing a huge opportunity. With a user base of 3.78 billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. That’s why 79.3%…

How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Government agencies can leverage social media to share (sometimes critically) important information with their communities. With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging – but it’s also an incredible opportunity to share your agency’s work in…

How Government Agencies Can Best Engage Their Communities on Facebook

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. People want to hear from their…

4 Tips for Amplifying Your Digital Content

Whether you work at an agency like I do or are a member of an in-house team, generating engaging content is a driving force behind what we do for our organizations every day. Content for social media, websites, e-marketing, CRM campaigns, and more needs to be fresh and relatable to support marketing strategies and business…

How “Content Journalism” Drives Marketing Campaign Success

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. From informational content driving early-stage awareness to detailed content needed at the decision-making “buy” stage, content in many different forms is the infrastructure on which marketing and sales success is built. Yet too much content is…

9 Inspiring Examples of Higher Education Institutions on Social Media

It’s hard to understate the importance of social media in higher education marketing. Why? Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media, US teenagers average almost 7.5 hours of screen time a day, with about 16%…

How to Create a Brand Community: A Step-by-Step Process

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Or, is it the other way around? Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. Maybe it is an ongoing process…

Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Image source So you might think the team at Instagram would be pretty content with…

10 Great Social Commerce Examples to Get Inspired

Social commerce is big business. How big? Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 trillion. To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 trillion. In other words, social commerce could account for almost half of…

10 Government Agencies Doing an Amazing Job on Social Media

If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Or maybe a B2B company using social platforms to generate leads. But those aren’t the only use cases for social – far from it. Social media for government agencies can be a key tool for…

The Best Ways for Brands to Leverage Clubhouse

Clubhouse is the hottest topic in social media right now. It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. The excitement around the app is so intense that it was recently valued at an eye-watering $1 billion,…

Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. These trends, likely to…

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Well, let me give you an example. Imagine you own a bookshop. One day, you overhear two customers chatting. The first says: “I love this place!” “Me too,” says the other. “I just wish they sold food…

9 Social Media Trends That Will Help You Win in 2021

Image via Pixabay Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. Given that social media trends keep changing constantly, it is important to keep up with…

Microcasting: Your Step-by-Step Guide to Getting Started

Are you interested in getting on a new platform before mass adoption happens? Would you like to build an audience on a platform with no algorithm? Does automating your content distribution to go to the world’s biggest platforms at once – without any interaction from you – sound appealing? Would you like to have your…

How to Create A Linkedin Strategy for B2B Brands

Millions of businesses are trying to survive COVID-19 conditions. In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. With limited marketing funds, businesses are now looking for avenues that…

How to Write the Perfect Instagram Caption for Better Brand Engagement

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Your Instagram captions are an opportunity to…

10 Most Effective Ways to Negotiate with Influencers

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to…

5 Examples of How AI Chatbots Can Boost Your Marketing Power

Although the idea of chatbots has been around for quite some time (see: A Visual History of Chatbots), it has only been over the past several years that they have really come into the mainstream. Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness…

5 Ways to Knock Your Brand’s Social Media Out of the Park in 2021

Thanks to our year of physically distancing from friends, colleagues, and family – consumers have come to rely on social media more than ever before. For many, Facebook, Instagram, TikTok, Pinterest, and Snapchat became the go-to source for connecting with loved ones, discovering new products, shopping, entertainment, and engaging in activism. As we head into…

How to Run a Great Holiday Campaign Using Social Media in 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. Parties and gatherings may be smaller, but consumers are looking to make this season feel more festive than ever before, and they’re…

A Guide to Instagram Shopping for Brands: How to Sell More Products

500 million. That’s how many people use Instagram daily. That’s a huge consumer base that shouldn’t be ignored. Users spend, on average, 28 minutes on the platform. That’s how much time you have to convert them into paying customers. So what are people doing in these 28 minutes? Typically, people on Instagram are engrossed in…

10 Ways to Boost Your Social Media ROI

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social If you’re in the…

Interview with Adrian Domocos, Founder of Hot in Social Media

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). At this moment, Adrian is the brand ambassador of Flipsnack (a company that has 4+ million users), one of the organizers of Digital Days, the largest digital marketing event in the Western part of Romania, and the…

13 Social Media Strategies To Boost Your Small Business Online

Social media is a powerful tool for finding new customers and moving them through the sales funnel. While all businesses should have a social media presence, the value of social media for small business cannot be understated. Here are some effective strategies to use social media for small business marketing to stand out in the…