By now, the holiday seasons is in full swing and marketers are trying to reach their customers with promotions, new products, and end of the year sales. Holiday shopping is a big B2C opportunity for brands. Every business tries to take advantage of the increased demand and promotional efforts go through the roof. To spread a little holiday and autumn cheer, we gathered awesome examples of successful marketing campaigns, both past and present, to help you boost sales.
Here are a couple of tips for your brand to use in order to have a successful holiday campaign:
- Offer free shipping to have their packages arrive before December 24th
- Offer discounts on holiday gift packages
- Create an easy and flexible returns policy
- Offer to match competitor prices
- Create gift giving guides to help people shop through your website
So now that you have a couple of ideas on how you can create a holiday campaign, Below are 5 examples of companies that are doing the holiday marketing correct! Take a look and grab some inspiration.
“We have a fragrance for that”—not just their holiday slogan, but they integrate it seamlessly for the season.
The brand’s home page website also makes it easy for their customers to buy a holiday scent or even a package of the same scent for different rooms in their house. Glade does a great job of creating seasonal scents that they market as a “limited time scent.” They encourage people to fill their homes with holiday fragrances and create attractive, decorative packaging that reflects the season.
Coca-Cola blows my mind with their marketing strategies! Their commercials are my favorite. The brand has stuck to their central message through the years of “Share a Coke.” Like Glade, Coke has created a slogan that not only works during the holidays but the rest of the year.
The brand’s imaging with the traditional bottle and the traditional looking Santa encourages people to focus on their loved ones during the season and tugs at the heartstrings. Coca-Cola also launched a new holiday marketing tactic this year—the Coca-Cola truck tour. It tours the UK and spreads cheer to all the cities that it visits. They released the tour schedule in advance. Thousands of people showed up to see Coke’s festive happening that fit within their brand’s messaging of “Share a Coke.”
Starbucks is known for their holiday cups. There has been controversy over their design through the years, but ultimately, they are recognized every year when the brand comes out with the red cups and the seasonal drinks. This year the brand has launched a campaign, “Giving Good Starts with You.” This year, cups start off mostly in black and white and can be colored in by customers.
Having customers color in their own cups creates a social media explosion! Customers post their own creations on social media sites and stores have contests for the most creative colored cups.
#SparkMyParty was one of Heineken’s past holiday campaigns that sparked a lot of social media activity. This year, Heineken kicked off their campaign, “Spread Holiday Cheer,” by giving beer drinkers a chance to win up to $5,000—because everyone can use a holiday bonus.
And to make a big occasion even bigger, Heineken is offering an exclusive limited-edition Magnum bottle (50.7 fluid ounces) to share with friends and family.
Heineken’s brand sends the message that a party can’t happen without beer. And during the holidays that is true. The Brewers Association says that a large amount of their sales happen during the month of December. Heineken builds on the idea that people bring beer to holiday parties to share with family and friends and they focus their holiday imaging around that message.
“Target’s at our best when we’re focused on what means the most to our guests. During the holidays, it’s joyful moments with those who matter most,” says Rick Gomez, Target executive vice president and chief marketing officer. This concept embodies the target holiday campaign! Recently, Target has created a storyline with their holiday commercials that center around a group of toys getting together to celebrate the holidays. This year the storyline is about them working together to create a house that is unique to all the “members of their families.”
As the house comes together and the toys create decorations (from all target merchandise), it creates a sense of belonging and cheer that circles back to the main sentiment as stated by Rick Gomez!
So, here are our holiday campaigns from brands that we like and that have been successful year after year. Holidays are peak times for brands to reach out to customers. Get creative, spread a little cheer, and reach out to your customers is in an authentic way. We hope this will give you a little inspiration for your holiday campaign for next year!
Do you like a particular holiday campaign? Let us know below and share with us your ideas. Happy Holidays!