Snapchat is still a platform that people are trying to figure out. Parents are still confused and asking their kids to help them and businesses are just getting on the train and trying to use the platform that is taking over the younger generation. According to Hootsuite Snapchat has over 100 million daily active users! Marketers are looking at this statistic and realizing that their brands can’t afford to miss out on taking advantage of this platform.
If you are looking to jump into Snapchat and see how you can promote your organization through Snapchat, use these 5 ways to promote your brand successfully!
1. Use your Snapcode and promote across channels
The easiest way to promote your brand on a new platform is to include your handle on all of your existing platforms. You know that your audience there wants to see your content so they are the most likely to follow you on another platform.
Another easy way to have your existing followers follow you to Snapchat is to share your Snapcode, that unique ghost photo with a QR code on the top of your profile that people can scan and it will automatically pull up your profile to make it easy to follow you.
Gone are the days of people entering in your username.
2. Take advantage of story replies
The nice thing about Snapchat is how interactive and instant the feedback is. When your followers reply to your story (swiping up and sending a direct message off a photo) your brand receives a direct comment on how your campaign is going.
Use stories to direct polls, Q&A sessions, giveaways, and more.
3. Create Fun Geofilters
Geofilters are great for getting people to notice your brand that are near you.
A Geofilter delivered to a national audience will be seen by 40% to 60% of daily Snapchatters.
Pricing does depend on the size of the area and for how long you want to Geofilter to be available but they are great if you are:
- Introducing a new product
- Have a special event
- Promote a discount
- Hold a contest
Snapchat does a great job of making a Geofilter easy. You can either upload an image or create one online here.
4. Offer an Incentive
By offering a discount or an exclusive promotion to people that follow you on Snapchat is a sure fire way for your brand’s profile to take off with followers. Since the platform only allows content to be available for 24 hours it is a great tool for flash sales.
The large turnover of content on Snapchat also allows for you to run new content constantly!
5. Run a Snapchat Ad
By adding an ad to your followers feed almost ensures that your stellar content will be seen. You ad audience is also extremely targeted so the potential for the ad to go viral among your target demographic is higher, your potential ROI is higher, and your brand gets viewed by people that are actually your customers!
Snapchat’s Ad platform is easy to use and user-friendly. It is the same structure as Facebook and Twitter Ads. But will the less possibility of the ads getting lost in your users feeds.
Now that you are informed of the ways that brand use Snapchat to promote their organizations successfully you can go out and snap away! Connect with your audience and engage with them to create loyal customers that will spread the word about your business.
Are there ways that you have used to be successful on Snapchat that we haven’t touched on here? Share with us below and let us know what you think!