Are you taking advantage of all of Instagram’s features?
Knowing where all the short-cuts are can not only save you time, but help you keep a leg up on the competition, and keep your content fresh and creative.
I’ve put together a list of 20 Instagram tips and tricks that help your social media posting be as efficient and streamlined as possible!
What to Use When: You Need to Manage Accounts Easily
1. Add and Manage Multiple Accounts
Instagram has now made it simple to switch between several accounts.
- From your profile page, click settings, and scroll to the bottom
- Tap on Add Account
- Once you’ve added (up to 5) accounts, click on the username on your profile to toggle between accounts
2. Reorder or Remove Filters
A consistent aesthetic strengthens your brand. Prioritizing filters keeps the ones you used the most in an easy to access location.
- Select an image to edit, and hit Next
- Once you’ve arrived at the screen with the filter options, you can either:
- Press on a filter and drag/drop filters to rearrange (or delete)
- Scroll to the end of the row of filters, select the settings symbol, and rearrange filters using the three-lined symbol to the left of each filter
3. Hide Photos You’ve Been Tagged In
To moderate the image of your brand that exists beyond your profile, you can un-tag pictures.
- Click the tagged photos icon on your profile
- Select the picture you’d like to un-tag
- Tap on the image to reveal your username, then click on your username
- A popup will appear, select Hide from My Profile
4. Edit Tagging Settings
Once you’ve gone through any backlog of tagged images, you can save yourself time in the future by changing tagging settings. This will allow you to approve any tagged pictures of you before they make it onto your profile.
- Go to your profile and tap the tagged images icon
- Tap the settings icon (next to Edit Profile button)
- Select Photos of You, then Tagging Options
- Tap Add Manually to make sure no unwanted images end up on your profile
5. Make Sure You’re Using a Business Profile
Setting up your Instagram account under a business profile gives you access to analytics, makes it easier for customers to contact you, and enables you to promote ads.
- Navigate to your account settings from your profile page (next to Edit Profile)
- Scroll down and select Switch to Business Profile at the bottom of the list
- Sign in with Facebook to connect accounts
6. Save Drafts for Later
Whether you’re queuing up posts to for the future or need to have someone else review it first, saving drafts for later keeps pending posts in a single organized location.
- After choosing a filter and entering a caption for your photo, go back to the filtering and editing page and select the back arrow once more
- When prompted by a popup, select Save draft.
What to Use When: You Need Post Inspiration
7. See Posts Friends Have Liked
Use this feature to see what types of content your customers and accounts you follow have liked for inspiration.
- Tap on the heart icon on the bottom navigation bar
- At the top of the screen toggle from You to Following
8. See Posts That You’ve Liked
Inspiration may be right under your nose! You can look at the types of posts you’ve liked to identify common themes or new ideas in your niche. You may also discover customer photos you can interact with or repost.
- Navigate to your account settings from your profile
- Select Posts You’ve Liked under Account
9. Find Related Hashtags
Related hashtags are perfect for brainstorming fresh topics and finding relevant hashtags to broaden the ways you’re reaching your target audience.
- Search for posts under a hashtag that’s relevant to your company or industry
- On the explore page for that hashtag, there are related hashtags listed across the top of the screen
What to Use When: You Want to Keep Tabs on the Competition
Instagram is a great free tool for analyzing your competitor’s social media strategy over time.
10. Turn on Post Notifications for Competitors
Instagram’s algorithm means you won’t see every post from everyone you follow in chronological order. Turn on post notifications for competitors so that you don’t have to remind yourself to check out their profiles individually.
- Visit your competitor’s profile
- Click on the three-dot symbol on their account
- Select Turn on Post Notifications
11. Bookmark Posts for Future Reference
You can save a competitor’s posts (privately) over time to analyze how their content evolves, and to have all of their posts you’ve bookmarked in one place.
- On the post you’d like to save, tap the bookmark symbol below the picture
- To save a picture to a collection, just press and hold the bookmark button to add it to a collection
- To view bookmarked posts, touch the corresponding bookmark symbol on your profile.
What to Use When: Running a Promotion, Contest, or Influencer Takeover
Social media is intended to be a two-way conversation between you and your followers, and special promotions are a straightforward way to boost engagement. Use these simple tricks to make the most of your Instagram promotion.
12. Make Your Bio Link Unique to a Promotion to Measure Traffic
Instagram itself only supports a single link in a bio, but there’s a way to make the most of that limited space. Customizing the link to be relevant to your latest post or contest is a great way to get users to a specific page.
- Select the person icon to navigate to your profile
- Tap the Edit Profile button
- Insert the link, and click Done
13. Post Photos in a Grid to Make it Intriguing
Don’t want your promotion or partnership to get lost between other posts? Make a significant impact by laying out a single large picture over 3, 6, or 9 different posts. Seeing a partial puzzle piece of an image in their feed can attract followers to your profile to view the entire image.
While there isn’t a feature built into Instagram to conveniently post photos as a grid, there are a few different ways to accomplish this unique style. Large images can be cropped in Photoshop or various apps. For more tips and tricks, check out this guide.
14. Promote a Post
You can promote Instagram posts in much the same way you can pay to boost Facebook posts and ads.
- Before promoting a post, you’ll have to make sure the Instagram account is set up as a Business Profile and that it is connected to a Business Facebook Account.
- Tap on the image in your profile you want to promote
- Underneath the image, tap Promote
- Fill in the information about who you want to reach, how much you want to spend, and how long you want the ad to run
- Once your details are filled in, tap Next and then Promote to finish the process
15. Record a Hand’s Free Video
Record a hand’s free video for your Instagram story when you want to show off a new product, demonstrate how to use your item, or just talk to the camera without the selfie arm.
- Go to your Instagram Stories camera mode by swiping right from the home screen
- At the bottom of the screen, swipe between the following camera options: Normal, Boomerang, and Hands Free
- Attach your phone to a tripod, or prop it up securely
- Press the record button to begin recording, and either tap the record button again or use up all of your time to stop recording
16. Mention Other Accounts on Your Story – Such as a Partner Company or Influencer
Influencer takeovers on your stories are a perfect way to switch up content. Linking a brand partner’s Instagram account makes it easier for followers to head to another user’s profile, and companies can tag up to 10 accounts on a single photo/video.
- After you’ve recorded your Instagram Story picture or video, touch anywhere on the screen or select the Aa icon
- Type the “@” symbol and the influencers username, select the correct user
Other Helpful Tips
17. Filter Offensive Comments or Specific Words
Instagram wants to give you the power to make your business profile a space that reflects your brand, so they’ve provided the option to filter offensive comments or specific words.
- Navigate to your account options from your profile
- Under Settings, choose Comments, and toggle the Hide offensive Comments button to ON
- Note: This filters words and phrases that Instagram deems offensive, but you can also create a custom list of language
18. Turn Comments Off
- Upload and edit a photo like you normally would
- When you reach the final screen before posting, select Advanced Settings at the very bottom of the page
- Toggle Turn Off Commenting to ON
19. Track how Many Views a Story Has
Tracking how many views your story has, plus who is viewing it, can provide insight into what types of stories hold your audience’s interest.
- View your Story picture or video
- Note the number of viewers, next to the eye symbol
- To get more in-depth info, swipe up to see which users are viewing your story
- Note: Business profiles can also access Instagram Insights. There are also a few simple calculations you can use to track performance.
20. Keep Copies of Original Photos
Instagram resizes images, but you can always save original resolution pictures that you’ve posted. You can archive your posts outside of Instagram or use the photos on different platforms.
- Go to profile settings
- Toggle Save Original Photos to ON
- Now all pictures you post will be saved to your device
Small tips and tricks add up help post more efficiently and track what matters most to your brand. What are your favorite Instagram “hacks”?